Listening to what customers say is the secret of successful business. Unfortunately in the real world, simply following the credo will not guarantee success, as many market survey tools employed to understand customers’ needs will only capture customers’ perception. Apart from being polite, customers are not aware of their hidden needs and values. So, unconsciously, they are not able to clearly articulate what they really want/ perceive. Customers do not reveal valuable information through conventional methods.

To help companies unmask their customers' hidden needs and wants, Markplus Insight has developed an innovative qualitative approach: VenuSight. We have helped clients in multiple industries to discover what the customer really desires by using Ethnographic research methods.
To ensure that clients get this valuable information in a timely manner, we have structured VenuSight into a five step fact-finding process: Jump-in (research scoping), Snorkle-in (data collection through ethnographic research), Dive-in (analysis and brainstorming), Swim-in (capability evaluation) & Dry-out (idea implementation).

We invite you to contact us to find out more about our work in this topic.