Research Topic

MarkPlus Insight is armed with decades of experience in implementing ever-evolving research methodologies. Our ability to synthesize data and and employ the most cutting-edge research methodologies makes us the desired knowledge partner for our expanding client base. 

 

Marketing &  Strategy

  • UAI Study
  • Consumer Behavior
  • Market Segmentation
  • Market Demand
  • Market Share Estimation & Growth Opportunities
  • Market Size Estimation & Growth Opportunities
  • Competitor Intelligence
  • Customer Path Study

 

Sales & Distribution

  • Retail Census (M-Recen)
  • Retail Audit (Sales Force Effectiveness)
  • Channel Activation

 

Brand & Communication

  • Brand Equity
  • Advertising Concept Test
  • Advertising Effectiveness (Survey / Eye Tracking)

Service & Loyalty

  • Service Performance Evaluation
  • Customer Satisfaction
  • Customer Loyalty
  • Service-to-care Performance

 

Product & Pricing

New Product Development & Launch – NPDL®

  • Concept & Product Test
  • Price Concept Test & Evaluation

 

Social & Opinion Research

  • Public Service Monitoring
  • Community Baseline Survey
  • Political Study
  • Program Monitoring & Evaluation
  • Socio & Cultural Study
  • Social Planning Study
  • Media Monitoring (Online & Offline)