A popular data collection tool which helps gather reliable information, with added benefit of cost effectiveness and swift operation. At MarkPlus Insight, we extensively utilise CATI to conduct research in limited timeframes and provide clients with high-quality output at reasonable costs. Clients across various industries such as banking, insurance, automotive, have employed CATI facility to gather easy, quick information at economical prices. 

ApplicationsCATI helps us conduct less-non-sampling-error surveys through phone interviews by helping us collect data for:

  • Customer retention program
  • Customer segmentation (profiling)
  • Customer satisfaction and loyalty measurement
  • Brand performance measurement
  • Communication evaluation and advertising effectiveness