Focus Group Discussion (FGD)

FGDs are highly effective in generating first-hand accounts of user information and insight. A set of people are led through a discussion by a skilled moderator (or group facilitator) in an open and spontaneous manner, exposing different ideas and opinions from many different individuals. 

 

Our Facilities:
We have a dedicated FGD Room, equipped with audio and video system in our office.

FGD Room

 

Some applications:

  • UAI Research
  • Customer Segmentation
  • Concept & Product Test
  • Ads Pre-Test and and Post-Test
  • Social study

 

Some Experiences:

FGDs conducted for:

  • 8-12 year-old children about games they found of interest
  • High net worth individuals to determine their views on private banking
  • Influencers in netizen world