Customer Insight Observation

Gaining customer insights through observations is a simple yet highly effective way to gather critical information. By observing customer behaviours in a real life context, analysts use this technique to help businesses in building effective market strategies, optimising existing businesses, and addressing specific problems/issues. 

 

Some applications:

  • UAI Research
  • Customer Segmentation
  • Social study
  • Concept & Product Test
  • Ads Pre-Test and and Post-Test