Today, the world is getting more and more connected by means of ever-expanding communication services. The growing need of consumers to stay forever-connected and abreast with up-to-date information presents huge opportunities for CHM industry players. At MarkPlus Insight, our extensive research experience help businesses address challenges such as:
- How to adapt to continuously changing consumer lifestyle and behavior?
- How to manage retail audit and channel mapping?
- How to better understand viewer preference?
- How to measure communication effectiveness?
- How to streamline brand management in line with customer demand?
- How to create a strong sense of customer satisfaction and loyalty?
- How to ensure flawless experience across the customer buying cycle?
- How to capture potential market (B2C & B2B market)?
Our team in MarkPlus Insight have a vast experience in assisting emerging and existing CHM industry players by providing them with accurate insights helpful in strategic endeavours.
Common research topics on the industry:
- New Product and Pricing Research
- Usage Attitude And Image (UAI) Research
- Brand Equity and Ads Research
- Market Segmentation & Profiling
- Customer Satisfaction And Loyality Measurement
- Outlet/Retail Mapping