Competitive Intelligence (CI)

Since competition among players within the same industry is unavoidable, every business player need a deeper understanding on the competitive environment situation both at the macro and micro levels in order to win the competition. Through competitive intelligence (CI), a company will completely understand the business landscape including the changes in the market, competitors and customers. Those information will enable a company to anticipate and manage risk, seek opportunities and new markets, innovate, exploit competitors weakness, improve business planning and its decision-making process.

MarkPlus Insight has extensive experiences in conducting competitive intelligence for several industries such as banking, insurance, telecommunication, automotive and many others. The process of competitive intelligence consists of four steps. They are: competitive intelligence planning and direction, data collection, information analysis, and intelligence dissemination.

We invite you to contact us to find out more about our work in this topic.

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