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Competitor Intelligence
MarkPlus News, Dec 2007 |
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Beyond Top-of-Mind
Investor Daily, 26 April 2007 |
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"In Focus at DataScrip"
Globe Asia, June 2007 |
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Loyalty of Banking Customers: from Rational, to Emotional and Spiritual
Infobank, 25 Dec 2006 |
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From Insight to Inspiration
Investor Daily, 10 May 2006 |
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Managing New Products
Investor Daily, 13 April 2006 |
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Ethnography for Marketing
Investor Daily, 29 March 2006 |
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New Era of Bank Customers' Loyalty Measurement:
From Satisfaction to Enthusiasm
Infobank, 25 December 2005 |
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Helping The Poor as a Profitable Business: The Story of BRI-Units
Nanyang Business Review, 2003 |
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