In Focus at DataScrip

Globe Asia, June 2007

An excerpt from the original article:

MarkPlus’ Taufik sees Joe Kamdani’s concept as interesting. Seen as a company that only sell products, it is not easy to differentiate it from other companies, he says.

But value-added service (VAS) and business solutions offered put it into a different class. Its sales team has to comprehend fully the product specifications, the advantages, the features, and which is most cost-effective.

"This way, the company does not only sell products, but also solutions", he concludes.

That’s a plus point for the marketing analyst. Rather than settle for a business model that onlu sells products, companies which sell solutions are on a different level which gives them a clear advantage in pricing.

"The question is, is Datascrip ready if the solution they sell will still need product support from its competitors?" asks Taufik.

…Asked of the possibility of an Initial Public Offering (IPO) by Datascrip to fund expansion, Joe admits that he has never considered that the company he built from scratch might need to go to the stock exchange for capital. So far, he sees no such need.

…Joe has consciously built his management team with a style his employees like. He belives that people work because they like it and to realize themselves. He also avoids any leadership style that appears to force employees to do what he likes: “I always ask them. What they prefer and what they really want,” he confides.

Taufik from MarkPlus sees Joe’s leadership style as unique and distinctive. He gives the example of Joe’s success in transforming Merry Harun from a secretary to become a competent marketing director. "Joe can transform people to become better by developing their potential."

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