Set up in 1995 by our founder, Hermawan Kartajaya,
the initial mission of MarkPlus Insight was to enable MarkPlus&Co - the consulting arm of MarkPlus Inc to obtain insights needed for its clients' strategy formulation. Today, we have emerged as an independent provider of reliable information and relevant insights in the Southeast Asian region.
We are a well-established research institution in the region, a rare attribute for a relatively young independent organization, shaped by our breadth and depth of fact-finding activities in multi industries in the region and our ability to synthesize research findings and provide practical recommendation.
We constantly ask the “So What ?” of our research findings - a question we always seek to answer in each project given to us.
We are known as an early adopter and an evangelist of cutting-edge but client-friendly research approaches and methodologies based on the most recent developments in marketing and statistics.
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